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ENG] Webliv is an online and in-person training company in which I had the honor of participating in the design of the first version of the brand (2013). At the time, the positioning was aimed at the personal development market. In 2020, I was invited by the company's CEO, Conrado Adolpho, to rebrand the company with its new positioning adjusted to the market of small and medium-sized entrepreneurs - which made a new strategic and visual approach to the brand and its products necessary. The aesthetic result can be seen below. Thanks! [PT] A Webliv é uma empresa de treinamentos online e presenciais na qual tive a honra de participar da concepção da primeira versão da marca (2013). Na ocasião, o posicionamento era voltado ao mercado de desenvolvimento pessoal. Em 2020 fui convidado pelo CEO da empresa, o Conrado Adolpho, para fazer o rebranding da empresa com seu novo posicionamento ajustado ao mercado de pequenos e médios empresários - o que tornou necessária uma nova abordagem estr